Ray Margiano

Foot Solutions Inc.
U.S. Navy

After finishing high school, 18-year-old Ray Margiano looked at joining the military as the only viable option to avoid working in the service station his father, a first-generation Italian, owned.

As a boy, Margiano felt the “lure of the ocean” and a hunger to be part of a team serving something greater than himself. He satisfied his longing for adventure by enlisting in the U.S. Navy in 1959. After serving four years as an electrician’s mate in the submarine service, the young man made a tough decision.

“My experience in the military changed my whole life, how I think, how I act, how I prepare for anything,” Margiano says. “I firmly believe everyone should have to serve even if for a short time. It helps everyone deal with life and their future from a different point of view.”

Although he loved the Navy, he knew capitalizing on the G.I. Bill benefits he’d earned and getting a college education was the best decision he could make for his future.

After graduating from the University of New Haven in 1969, Margiano landed a few jobs with corporate America, but always felt something was missing. Answering the urge for adventure that led him to the Navy, Margiano decided to take the entrepreneurial leap and leave the stability of working for a large corporation to launch his own business.

“I think it was in the blood,” Margiano says. “I don’t think I had a choice. I think to people who are entrepreneurs and are really motivated and driven, there’s nothing like having your own business and calling all of the shots.”


Margiano lacked significant experience in the shoe industry, but the intrepid vetrepreneur didn’t let that stop him. After exhaustive research and thorough prior planning, his first business concept, Heel Quik, came to fruition in 1985. At the time, more than 43,000 shoe-repair facilities operated across the country. However, by the end of the year 2000, less than 5,000 remained.

Even though Heel Quik had more than 700 stores in 34 countries – stocked with orthotics and other support-improvement accessories – Margiano wasn’t satisfied. In 2000, he launched Foot Solutions, Inc. Over the past decade, Foot Solutions has grown to more than 230 franchise locations across 10 countries.

“Getting into a business at the end of its life cycle is not a good thing,” he said, offering a recommendation to those hoping to start their own business. Margiano also added that his time spent at Foot Solutions, Inc., has been “more fun” because his company is a frontrunner for the niche market it serves.

“Since this was a new concept and unproven, I had to convince potential franchisees to buy into my vision without a track record – not an easy task,” Margiano opined.


Robert Saade, vice president of operations for Foot Solutions Inc., says Margiano believes in causes. Margiano is currently launching a program to aid military veterans transitioning into civilian life. In the spirit of championing veteran entrepreneurship, Foot Solutions Inc. is actively recruiting veterans as potential franchisees and offers a discounted franchise start-up fee.

Margiano suggested that franchising is an excellent option for people leaving the military who don’t want to work for someone else, but lack the confidence and experience to launch a business from scratch.

“The [key] thing about franchising: it is a lot less costly for a person [in comparison to] starting a business,” he says. “I really suggest it because the failure rate is a lot less, and it is a way to support a family.”

In addition, the company also offers a training program. The six-month program prepares graduates to become certified professionals who design and prescribe footwear solutions for customers with special footwear needs. Margiano said perdothists are in high demand across the country and qualified professionals can expect to earn more than $60,000 annually.


Margiano recited a line that he seemed to implement into his own life, upon reflection of transitioning from his time in the Navy to landing in the self-owned business world.

“The key is that people can succeed with dedication,” he said. “Failure is not an option. At the beginning you have to be totally dedicated and be willing to do whatever it takes. You have to believe in yourself and your concept. There is a reason why some succeed and some fail – perseverance. If you think 40 hours a week is all it takes, I suggest you work for someone else.”

The humbled man expressed the honor it was to be named Vetrepreneur of the Year and had one last sentiment to share.

“I hope that I am able to set an example for other veterans who hope to follow in my footsteps—no pun intended.”